1. What information do we collect?
We take
the information you provide to us very seriously, and we strive to put you in control of decisions
around your information.
If you create an account on the Rethink Reading Service, or
communicate with Rethink Reading, you may provide to Rethink Reading what is generally called "Personal
Information" or "Personal Data," such as your full name, birthdate, email address or other information
that can be used to identify you. Information which cannot be used to identify you as an individual is
"de-identified" or non-personal information.
We collect information, including personal
information, in a variety of ways which may vary according to your use of the Service and your account
settings. The categories of personal information we collect may include:
- Contact and profile information
- Account and authentication information from third-party integrated services
- Non-personal information which may be linked to your Personal Information
Below, we describe examples of the categories of information we collect from and about you when you
use our Service:
Information you provide to us and information we receive about you from
others Contact and profile information. When you create an account on the Rethink Reading Service, or
communicate with us, we may collect personal information including your name, email address, and
birthdate. After you register, you may also choose to provide additional information in your profile,
such as your nickname, location (city), and other personal or demographic information. In addition, we
may ask you for personal information at other times, such as when you contact our technical support
team, send us an email, complete a user survey, or otherwise communicate with Rethink
Reading.
Information from Integrated Sign-On Services.
If you decide to register
through or otherwise grant access to a third-party social networking or integrated service (what we call
an "Integrated Service"), such as Google, Clever or similar single sign-on service, Rethink Reading may
also collect Personal Information that is already associated with your Integrated Service account. You
may also have the option of sharing additional information with Rethink Reading through an Integrated
Service, as controlled through your settings on that Integrated Service. If you choose to provide such
information, during registration or otherwise, Rethink Reading will treat the information as Personal
Information and will use it in the ways described in this Privacy Policy.
Information
obtained from other users. We make available certain features on our Service that allow other users to
provide us information about you. For example, a parent or teacher may provide information relating to a
Child User, such as when a parent registers an account for their Child and provide us with certain
information about the Child, such as user name and age.
Information provided by partners and
other sources. We may also receive information from third party organizations with which we partner to
provide educational services. If we combine or associate information from other sources with Personal
Information that we collect through our Service, we will treat the combined information as Personal
Information in accordance with this Privacy Policy.
Information we collect to enable your
participation in special programs or features. From time to time, Rethink Reading may feature a special
program or activity we offer in partnership with a third party. If you participate in these special
programs, Rethink Reading may collect personal information from you to facilitate those programs. During
a promotion, for example, participants may be asked to provide information related to event logistics
and prize awarding and processing (e.g., contact information, dietary restrictions, shirt sizes,
etc.).
Information about how you access and use the Service
Information about your
use of our Service. We may collect usage information about your use of our Service, such as the number
of tasks you have completed, your performance on tasks, and the amount of time spent to complete a task.
This enables us to better tailor educational experiences that are most appropriate for
you.
Usage and device information. To provide a personalized learning and high-quality
experience for our users, we may use various technologies that automatically record certain technical
information from your browser or device when you visit our website, read our emails, use our Service or
otherwise engage with us. This information is typically collected through a variety of tracking
technologies, including cookies, web beacons, Flash objects, log files, and similar technology
(collectively, "tracking technologies"). These tracking technologies cookies collect information about
how you use the Service (e.g., the pages you view, the links you click, and other actions you take on
the Service), information about your browser and online usage patterns (e.g., Internet Protocol ("IP")
address, browser type, browser language, referring / exit pages and URLs, pages viewed, whether you
opened an email, links clicked), and information about the device(s) you use to access the Service
(e.g., mobile device identifier, mobile carrier, device type, model and manufacturer, mobile device
operating system brand and model, and whether you access the Service from multiple devices). We may
collect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure
traffic and usage trends for the Sites and to understand more about the demographics of our users. You
can learn more about Google's practices at
http://www.google.com/policies/privacy/partners,
and view its currently available opt-out options at
https://tools.google.com/dlpage/gaoptout. We may
also work with third party partners to employ technologies, including the application of statistical
modeling tools, which permit us to recognize and contact you across multiple devices. Although we do our
best to honor the privacy preferences of our users, we are unable to respond to Do Not Track signals set
by your browser at this time.
We use or may use the data collected through tracking
technologies to better display our website, to save you time, to provide better technical support, for
promotional purposes, and to track website usage. For example, cookies help us to:
- Keep track of whether you are signed in or have previously signed in so that
we can display all the features that are available to you.
- Remember your settings on the pages you visit, so that we can display your
preferred content the next time you visit.
- Customize the function and appearance of the pages you visit based on
information relating to your account; for example, in order to default you to a particular study
level, or to remember customized settings for a report.
- Track website usage for various purposes including sales, marketing, and
billing.
Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all
cookies or to indicate when a cookie is being sent. However, some features and services (particularly
those that require you to sign-in) may not function properly if your cookies are disabled. You may also
set your email options to prevent the automatic downloading of images that may contain technologies that
would allow us to know whether you have accessed our email and performed certain functions with
it.
Deleting cookies does not delete Local Storage Objects (LSOs) such as Flash objects and
HTML5. You can learn more about Flash objects - including how to manage privacy and storage settings for
Flash cookies – on Adobe's website or by clicking
here.
Various browsers may offer their own management tools for removing HTML5 LSOs. Please consult your
browser's "Help" function to learn more. If you choose to delete Flash objects from our sites, then you
may not be able to access and use all or part of the sites or benefit from the information and services
offered.
We and our third-party partners may also use cookies and tracking technologies for
advertising purposes. For more information about tracking technologies, please see Section 5 "Third
Parties and Online Advertising" below.